Most event marketers (40%) believe email marketing is the most effective channel for promoting an event (source). With our powerful yet easy-to-use tools, it's never been easier to make an impact with email marketing. In one promotional email for an upcoming workshop, the marketers behind BuzzSumo placed a bold enticing stat front and center. At least, that was the case at Optimizelyâs Opticon Conference. Itâs the scourge of any writer and the eternal companion of those in the 21st century who spend countless hours in email clients. When something pops through that client that contrasts greatly with the typical blankness, it stands out.
Brandon Rafalson is the Content Marketing Manager at Bizzabo.
Itâs up to the attendee to decide what they experience and when. When trying to convince a reader to convince their boss, consider illustrating the cost behind your conference. She seems happy. Organize the value props of your event in simple ordered lists to drive home the value of your event. In this email promoting an augmented reality and demo open house, the mobile app and design company Livefront uses a list to great effect.
Weekly emails with curated blogs, guides, infographics, and videos to enhance your marketing tactics. Top 10 Examples of Event Advertising 1. If you’re just blasting to your entire mailing list every time you announce … In this post, we take a look at how a wide variety of organizationsâfrom tech companies to festivals to hotelsâare launching event email promotional campaigns.
Stats are compelling. Weâve looked at a variety of different emails from different industries. Marketers agree that email is one of the best channels for promoting events. Countdown timers and time-sensitive copy are an effective way of creating urgency.
Note: Weâll be focusing on design, here. Knowing that they had a big name on their hands, the team at Optimizely featured Michael Phelps in some of their promotional emails. The layout of the email is broken down into different sections, each of which features different value props of the event, each of which come in a variety of loud colors. Hotel Matilda is a boutique hotel known for its beautifully designed confines. A successful nonprofit event invitation is the key to illustrating your mission and cause. CXL Live. Join 250,000 in-the-know marketers and get the latest marketing tips, tactics, and news right in your inbox. The marketing team at South by Southwest (SXSW) lays out the value of attendee choice clearly in this promotional email. Review our cookie information to learn more.
Weâve seen examples of colorful design, data-driven copy and dead-simple messaging.
Pictures arenât just worth a thousand words, they are also linked to better marketing performance. But you can find some great subject line tips elsewhere on this blog. This concept, explored further in the marketing best-seller Made to Stick, can also be applied to event promotion.
This technique, called urgency marketing, has been proven to work. Research shows that list-style content has this sort of quasi-magical effect on readers that makes them feel good. Or, consider a bold image-centric design. And it all revolves around bubbles. Whether you have a celebrity, industry thought leader, exclusive offers or discountsâyour event has something to offer attendees that they wouldnât normally be able to find. Illustrating this gap in timeâand its gradual narrowingâis one way to communicate urgency to your prospective attendees. Professional conferences can cost a lot of money. Learn…, Connect with customers â literally â with event marketing. Your attendees are the life of your event. With the help of a clever infographic, Moz informs attendeesâand by proxy their bossesâwhere the cost of admission goes. Using Instagram/Pinterest Hashtags to build community 5.
There are a variety of sessions, speakers, activities and food items.
Itâs part of a larger movementâin your industry, neighborhood or the world. But how do marketers leverage email to specifically promote an event? Launched in July 2012, Bizzabo is the world's first event success software. The content provided in this blog ("Contentâ), should not be construed as and is not intended to constitute financial, legal or tax advice. List-style content also makes marketers feel good because itâs just so freaking effective at driving click-through rate, among other metrics. In this email promoting the Synapse user conference, the team at Segment delivers an effective 1-2-3 punch with this email. You should seek the advice of professionals prior to acting upon any information contained in the Content. When crafting the email promotion strategy for your next event, keep the following in mind: Get event marketing tips you can use to engage audience members before your event. Draw a connection to what readers will have access to at an event, be that people, knowledge, or the chance to make a difference.
Facebook events that build FOMO 4. In the following copy, this marketer drives the point home of how this woman is related to all women in the movement against climate change. They provide neatly wrapped up statements that help us better understand something. Illustrating this gap in time—and its gradual narrowing—is one way to communicate urgency to your prospective attendees. For the opening of one of their houses in New York City, they decided to go all-in on an image. create memorable experiences for prospects and returning customers alike BuzzSumo, after all, is a platform predicated on sorting through massive piles of web data in order to provide their users with valuable, pertinent information. This might seem to be breaking some email design principlesâthereâs not a clear CTA and thereâs very little contextual info. But the image is so vibrant and arranged that it begs to be cursored over and clicked by readers. Harness the power of email.
Presented in the right way, they can even move us to make big decisions. You are 6x more likely to get a click-through from an email campaign than you are from a tweet (source). We cover what is event marketing…. You can manage your cookie preferences at any time. This blog provides general information and discussion about email marketing and related subjects. Examples of event email promotion Synapse: Counting Down the Days. In 2004, a study at Carnegie Mellon revealed that an image of one person vs. an abstract idea made people feel more charitable. Like signing up for an event. Enter the marketing team at Moz with a brilliant idea: breaking down the cost. Whether youâre more interested in film, music or tech, thereâs something for you at SXSW. Thereâs the countdown clock, a discount that expires in a short amount of time, and a bold CTA that pushes the reader to register ASAP. Your event is happening then, but your contacts are receiving your promotional email now. As Cari Goodrich, Senior Director of Global Marketing Programs at Looker, puts it: âThe three pillars of a successful event are people, places, and things that prospects usually donât have access to.â.
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