Assessing competitors’ pricing pages is another crucial step in your analysis (if pricing isn’t available on their website, try reaching out to their sales team). Here’s one example: those are the key topics for Loom, a screen recording app, from which you can learn a few useful things if you look closely. It’s time to plot your own product on the canvas and see how it compares to the competitors. To make your analysis truly useful, it’s important to: Pick the right competitors to analyze; Know which aspects of your competitors’ business are worth analyzing ; Know where to look for the data; Understand how you can use the insights to improve your own business. Dig through your competitors’ websites to see if they offer something complimentary with their product. Fastly's top competitors include NGINX, N7 - The Nitrogen Platform, Akamai and Cylance. Do they sponsor or exhibit at industry conferences? How do you know if that’s a good thing or a bad thing without a benchmark?

Some will be familiar, others may not. Do they acquire customers in any other creative way? Repeat the process for every competitor, noting their estimated search traffic and top keywords they rank for. And that’s what competitor analysis is for – finding ways to serve the customer better. It’s a good idea to move the most popular terms to Target Keywords right away so you can keep them for your records.

Fastly’s phone number is (844) 432-7859 Are there any “free” tools their customers get access to, or perhaps a perks program in partnership with other tools? I know, a lot of the points above were actually customer acquisition techniques; but this section is reserved for the ones that weren’t outlined before. Once you’re done with every step of competitive analysis, I’m sure you’ve got a clear understanding of the market and more than a handful of ideas on how to improve your own product. We’ll look at influencers endorsing your competition, publishers they work with, and media platforms they guest blog on, if any. Knowing who they are hiring and which teams they are expanding will give you an idea of what steps they’re about to take, both product- and marketing-wise. In May, the company sold an additional 6 million shares at $41.50 each. Similarly, Twitter Ads Transparency lets you search for the ads your rivals are running, although they limit the search to the last 7 days. It will give you a solid idea on how much funding you can expect to get. Do they have an affiliate program? View Fastly competitors and alternatives reviewed by the IT community. Combined with what you know about your industry, your competition’s job openings will tell you a lot about where they are going with their business. How long does it take them to reply? To get an idea of your competitors’ ad strategy, SimilarWeb is a great (and free) starting point. Will they refuse to hold a demo just because your company is “too small”? Here’s an example from the book: a Strategy Canvas for Southwest, one of the first low-cost airlines in the US, compared to the 2 categories that could be considered its competitors: air travel at the time and car travel. Find real-time FSLY - Fastly Inc stock quotes, company profile, news and forecasts from CNN Business. To use this framework, you may already have a fully functional product, an MVP, or even just a product idea. Disclaimer | (If it’s both, what is the default option?) For example, is their CEO or somebody else on the team an industry influencer? Identifying the key topics within your competitors’ mentions will give quick answers to these questions so you don’t have to dig through mentions by hand. On top of that, if you see platforms that appear to be heavily underused (but do look relevant), those may also be worth experimenting with. Companies in the industry of "prepackaged software" are considered alternatives and competitors to Fastly, including Docusign (DOCU), Electronic Arts (EA), Datadog (DDOG), Synopsys (SNPS), Splunk (SPLK), and Cadence Design Systems (CDNS). The board members are ranked in order of smallest to largest stake. How many packages have they got?
It’s particularly hard (and confusing and incredibly time-consuming) if you’re relatively new in business. The top 10 competitors average 4.5B. The toolkit includes 4 apps for different aspects of SEO, but we’ll only need 2 of those to analyze competitors. Watch now. Jason Lemkin of SaaStr offers a simple formula you can use to calculate a competitor’s revenue estimate, provided you know how many people work there. If an VCs’ name is missing from your competitors’ funding history, they might be a good candidate for you: they missed out on the chance to work with a successful competitor, but now they have the opportunity to invest into a promising startup in the industry (you!). That’s not the only reason why measuring the sentiment behind the mentions of your competitors is important. NGINX. To help you dig deeper, I have two hacks to share that go beyond a simple Google search: Hack #1: Set up alerts for competitors’ interviews and conference presentations. Take note of the influencers or publishers they work with – chances are they will be happy to work with you as well. For backlink analysis, you’ll need SEO SpyGlass. Fastly is a company that offers content delivery network (CDN) to accelerate and scale websites, mobile applications, and APIs. Here's how many shares each of Fastly's board members hold, according to SEC filings, and how much each stake is worth based on the closing price of $81.67 on Thursday, June 25.

In addition to surging more than 307% from January through Thursday's close, the company this week overtook Zoom as the best-performing work-from-home stock of the pandemic. Learn the strategies and tactics to take your social media marketing to new You’ll find a map of each brand’s mentions in Awario’s dashboard and reports, along with the breakdown of mentions by language. The best thing to do is try and book a demo (or a call) with every company yourself, taking careful note of every step. I can sense you rolling your eyes at me, but hear me out. Made In NYC | Fastly is a cloud computing services provider that counts businesses such as Slack and Spotify as clients and Amazon and Google as top competitors. Enter the URL of a competitor’s website and navigate to the Search section – it will show you if your competitors have any search ads running, and, if they do, what their target keywords are. One substitute metric you could use is Share of Voice – the volume of mentions your competitors get on social media and the web compared to each other. Let’s say, 40% of your mentions are positive, 20% are negative, and the rest are neutral. Your analysis should start with digging up the basic info about your competitors: things like the company’s founding year, the names of the CEO and other key people, locations of the company’s offices, how many employees work there, etc.
As you go through the process, feel free to use this Google Sheets template I’ve created.

If you just want to join a tournament you should take a look at all the currently running typing competitions. Registration on or use of this site constitutes acceptance of our Terms of Service and Privacy Policy. The competitors you pick for the analysis determine the insights you’ll get at the end, and the decisions you’ll make, based in part on those insights. I’ll be using certain tools to facilitate and automate certain bits of the process. Cylance. Unusual usage detected. heights. On top of that, looking at competitors’ job postings (yes, again) is a great way to see what kind of technology stack they’re using by analyzing the skills they require from candidates. Your next big step in analyzing the competition is looking at what their customers have to say about them. Fastly. We’ve built a full stack of social media tools to help modern brands grow their awareness, engagement, and sales. On top of that, venture capitalists (VCs) tend to invest in only one company in a given category so as not to cannibalize their own investments.

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